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How Walt Disney Company CEO resolved business issues?

The Ride of a Lifetime

After dropping off his family at Walt Disney World Resort, Michael drove straight Toyota Corolla towards the Aventura Mall to buy book. When reached, he felt hungry so went inside the restaurant to dine in, there he ordered Salmone Marie Rosa from Bella Luna menu and sat in his chair to read WhatsApp messages in his iPhone. Then when he walked inside the Aspaclaria Judaica & Wine after filling his appetite, wandering in books shelf but couldn't figure out so he approached the bookstore assistant for suggestion and ask for assistance. The book name that was suggested to buy 'The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company'. When Michael asked for reason behind buying this book then bookstore assistant replied the following way.

The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company

  1. This is one of the best reading book, New York Times bestseller, written by CEO of The Walt Disney Company, Robert Iger which consists of 400 pages. Reading this book once in lifetime would make you understand how coping difficult decisions in corporate world.
  2. Recalling the strenuous events back in the year 2005, CEO of The Walt Disney Company, Robert Iger, narrated the technological and economic challenges that he confronted while reshaping company strategy and the business purpose behind all this was to make Disney number one brand among customers. There he spent 15 years reshaping business strategies.
  3. During heading the Walt Disney Company, Iger leadership made grew company five times faster compared to its competitors - Lucasfilm, Pixar, 21st Century Fox and Marvel. But it was not easy in those times as technology changing rapidly.
  4. Iger led the company with workforce more than 220,000 employees. As CEO of Walt Disney, he successfully steer the company ahead through these four principles - Optimism, Courage, Decisiveness and Fairness.
  5. In Optimism, instead of spending all his energy on blaming and pessimism, Iger focused on positive mindset. 
  6. In Courage, Iger took bold decisions, and unleashes creativity.
  7. In Decisiveness, Iger made all business decisions right on time thus discouraged from adopting impractical strategies.
  8. In Fairness, Iger equally treated all workforce working under his leadership.

When bookstore assistant concluded her saying then Michael decided to buy book in paperback, he headed towards the cash counter, gave VISA credit card to swipe, and after getting receipt headed towards his home in Orlando with his bought ‘The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company’ book.

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