What attract fast food customers in spite of limited menu?

Success Story of The Ins-N-Outs of In-N-Out Burger is written by President, owner & granddaughter of the founders Lynsi Snyder and consists of 256 pages. If you are living in the United States, must have visited the fast food restaurant. Those of you who are living outside U.S. must had heard the name of.

Now you must be thinking of what's unique about this? Despite the popularity, why the President, owner & granddaughter of the founders Lynsi Snyder, she spurned become franchise or public?

Why customers came again and again in In-N-Out Burger despite its limited menu?

The answers to the two above interested questions are available to read for readers in the book. If you are business student looking to study case studies, or entrepreneur who wants to open fast food restaurant or generic reader who wants to get at the bottom, comprehending crucial strategies or facts would be crucial to know.

In-N-Out Burger is famous for still maintaining service and quality among its customers who consider it their beloved cultural icon. Till to date, it has three-hundred and eighty stores across the United States. Fast food outlet was the first California's First Drive-Through. It is in existence since 1948, founded by grandparents of author of this book, Lynsi Snyder, who she running the family business as owner and President.

Before taking over the family business in 2010, Lynsi Snyder in her early age of seventeen worked in first position as a store associate. Then she moved in different departments to get first-hand experience. Why she hadn't jumped directly to position of President? There could be several reasons behind her decision but understanding about consumer behavior could be the first one.